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〔关键词〕 信息过载 社会化阅读 自我调控理论 心理契约违背 忽略行为 退出行为
针对信息过载背景下社会化阅读 APP 用户的消极使用行为,从心理契约违背 视角进行深入探究,为社会化阅读的健康发展提供理论指导。基于自我调控理论框架,提出了 社会化阅读用户负面使用的评价(阅读有用性、社交连通性、信息质量、服务质量、系统质量) →情绪情感反应(满意度、心理契约违背)→应对行为(忽略行为、退出行为)过程及变量间的 影响关系,并通过问卷调查进行了实证检验,解释了社会化阅读用户不持续使用的发生机理。
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