影响群体智慧抑制社会化媒体谣言传播的因素研究*


占 欣 夏志杰 罗梦莹 何 音 (上海工程技术大学管理学院)

    

    
〔关键词〕 社会化媒体 谣言 群体智慧 动力学仿真

〔摘 要〕 研究表明群体智慧可以抑制社会化媒体谣言的传播,探索影响群体智慧高质量的因素,便于更好地利用群体智慧应对谣言传播,但是当前研究缺乏对这方面的定量分析。为弥补这一不足,构造社会化媒体谣言传播的系统动力学模型,定量描述社会化媒体谣言热度,通过建模和仿真分析群体智慧抑制谣言传播效果的影响因素。仿真结果表明,用户理性、用户规模、用户多样性及用户独立性的提高均会加强群体智慧抑制谣言传播的效果;而群体极化具有减弱作用。


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